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KFC Rewards Arcade

KFC Rewards Arcade: KFC rewards customers with a new in-app rewards program themed around arcade games, allowing them to win free KFC menu items.

“KFC Rewards Arcade,” the new rewards program created by RAPP UK and available within KFC’s app, is a departure from the transaction-based, points-based loyalty schemes that have dominated the QSR sector.

KFC and RAPP’s ambition was to reinvent the future of loyalty completely. The current points-based system creates an unfair loyalty balance because customers need more personal recognition, and prizes are only awarded to heavy users.

KFC Rewards Arcade

Instead, the new KFC Rewards Arcade focuses on generosity, surprise, and recognition, making it a highly differentiated loyalty proposition in this category.

What Is The KFC Rewards Arcade Program?

KFC UK & Ireland wanted to move away from traditional stamp-collecting loyalty programs and focus on gamification and instant rewards to deliver instant rewards to customers.

The KFC Rewards Arcade program is a creative, vibrant, fun and colourful space with a game arcade theme, and the customer rewards point system is sure to excite chicken lovers.

The company wanted to integrate its loyalty program with new, improved, scalable customer loyalty and rewards management software.

Because the traditional stamp-based loyalty program lacked personalized customer recognition, creating an unfair balance, KFC wanted customers to win while instantly reflecting KFC’s vibrant, colourful, and fun brand image.

Thus, the Rewards Arcade program can quickly increase mobile engagement and purchase frequency, giving today’s customers a fun way to earn delicious rewards while ordering in restaurants, drive-thrus, and in-app.

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How The KFC Rewards Arcade Program Works?

With this new loyalty program, shoppers can earn free rewards by playing one of several arcade-style games offered through the KFC app when they shop at a KFC store counter, kiosk, drive-thru, or the app.

You can play when you shop at a KFC store counter, booth, drive-thru, or through the app. To participate in the scheme, download the app for free from the Apple Store or Google Play Store and opt-in on the app.

This way, customers can play games to win selected menu items, and rewards can be received in-store or via click-and-collect orders.

  1. To be eligible to win, you must have the KFC app. Download the app and create an account by entering your name, email, and other personal information.
  2. Receive an in-app invitation to play the rewards game when you order £3 or more at KFC or £7 or more for home delivery. Once your order is complete, you will receive an invitation in the app.
  3. The first game, Hammer Time, is a classic arcade-style game in which players choose one of three hammers and ring the bell at the top of the tower to win. As the hammers are swung, a 3D action animation plays to cheer on a good score.
  4. At the end of the game, you will be rewarded with 12 different menu items, including a 6-piece bargain bucket, burgers, wraps, popcorn chicken, etc. The 12 menu items include.
  • BBQ Bites
  • Filet Burger
  • Flamin’ Wraps
  • Mighty Bucket
  • Mini Filet Burger
  • Regular French Fries
  • Regular Popcorn Chicken
  • Value Bucket 6 Piece
  • Boneless Dips Meal 3pcs
  • Original Recipe Meal 2pcs
  • Single Wing 2pcs
  • Ginger burger

5. If selected, you have 40 days to redeem your rewards. You may only redeem one bonus at a time, and there is no limit to the number of free tips in your account at any one time.

6. Provide opportunities for customers to share on social media and interact with other players spectacularly and impactfully.

Is The KFC Rewards Arcade Successful In Earning Customer Loyalty?

There is no doubt that KFC’s Rewards Arcade program is gaining popularity. Still, if completing the game does not reward customers, they have lost interest at some point and are disappointed with the loyalty program.

KFC Rewards Arcade’s loyalty program needs to be winning customers. Let’s look at a few issues that indicate that KFC Rewards Arcade’s loyalty program needs to earn loyalty and meet the benchmark.

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